An Entrepreneur’s Guide to Eid Ul-Fitr

Posted on 28. Apr, 2012 by .

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Much as we as Christians celebrate Easter and also in a way the Christmas tradition of gift giving, rituals observed on the Muslim day of Eid Ul-Fitr are joy-filled and a celebration. Overall by the way we give at Christmas time in comparison, during the end of Ramadan the gifts kept very simple. It is [...]

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A Tool for Social Change

Posted on 25. Apr, 2012 by .

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Whenever I check my Facebook and Twitter accounts, which is almost every waking hour of the day, I see a lot of people who have lost faith in the country, posting comments on MSNBC or the Huffington Post and ranting about Obama, the police state, or the war. Some of whom would rather relinquish their [...]

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The Cold, Stark Reality of Death

Posted on 17. Feb, 2012 by .

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“How are you?” is a loaded question, it has been since I got back from the Microsoft trip. The family is at least in one piece, though I can’t say we aren’t scarred. I announced sometime ago that Mom is fighting cancer — not one, but two cancers. Her leukemia was diagnosed last February, but [...]

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The Massive Social Appeal of Sex in the City

Posted on 13. Feb, 2012 by .

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OK, so like a small number of teens back then I watched Sex and the City not for their clothes, but for the time somebody jumps out of hers. Ten years hence I watch it just so I can verbally hack at Carrie’s and Samantha’s outfits and less often to applaud Charlotte’s and Miranda’s. OK, [...]

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Reaching Out to Couch Potatoes

Posted on 05. Feb, 2012 by .

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In the modern world, there are a lot of topics that can get people interested. But given the multitude of distractions that surround us, three topics will always remain supreme. The first is financial well being and career. The second, love life. The third: what’s on TV. And so it is with this post that [...]

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Vancouver Rioters Outed Online

Posted on 16. Jan, 2012 by .

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In June 15, 2011, Vancouver lost two things… the Stanley Cup title and its dignity. Prior to the finals game, Vancouver Canucks fans were all pumped up to beat the Boston Bruins for the Stanley Cup title. But it wasn’t meant to be. Seconds after the Canucks’ loss, fuming protesters went wild on the streets, [...]

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Social Media on a Leash

Posted on 21. Dec, 2011 by .

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Social networking is highly addictive. While this can be disputed in a hundred different ways, the fact that people keep coming back to make – or check on – short blurbs that generally don’t really say anything worth reading about is hard to deny. Social media makes it even worse, as it allows these short [...]

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How to Enter the World of Global Branding?

Posted on 12. Oct, 2011 by .

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In a world where everything is changing, one has to know how to stand out. While it may be hard for some to companies to do that, there have been others who pulled it off. Apple is highly-regarded as a company with an enviable market portfolio. In a sea of black and white, it has [...]

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Perception, Reality, and the Brand

Posted on 19. Sep, 2011 by .

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“Perception is reality.” – Lee Atwater (attributed) Whether or not Mr. Atwater did say it, the common perception is that the words did come from his mouth, so it may as well be real. How people perceive anything will ultimately define what is real for them. It doesn’t necessarily mean the facts themselves change, but [...]

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Will Rebranding Increase Your Income?

Posted on 14. Jan, 2011 by .

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Before you can start a business, you need a target market, or what is popularly known as a “niche market.” They are, after all, the people you will approach to promote your product or service. So, how do you find the right niche market? If you’re asking if the perfect niche markets exist, then the [...]

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